Clarke Gammon 2021 Brand Refresh
It’s unlike us to shout about our work but we’re pretty pleased with the latest project completed by the Home* creative team for Clarke Gammon estate agents. As a 100-year old business, it was time for a strategic brand refresh to create an identity that could stand out in today’s crowded digital property market.
To do this we improved the typography, strengthened the colour palette and created a more impactful logo to promote a more self-assured image. Working with the senior partners, we considered all aspects of the customer journey, including stationery, signage, email signatures, property portal graphics and online to deliver a more robust and memorable presence for consistency across all customer touchpoints.
Since its launch, feedback from clients and property industry professionals has been overwhelmingly positive and directly translated into new business. Keep an eye out for the new Clarke Gammon ‘For Sale’ boards which have become a great talking point and are probably the most eye-catching ever seen across Surrey and Hampshire!