Towerview Property Group – Victoria Mews, Chilworth
Victoria Mews is a development of nine 2, 3 & 4 bedroom homes located in the village of Chilworth – in the heart of the beautiful Surrey Hills.
Home* devised a strategy, utilising the estate agents to field early off-plan interest, generated by coming soon listings on Rightmove and prominent hoarding graphics. Building a database to then create a strategy around the full launch event. A targeted local maildrop and social media campaign was also implemented to attract local interest.
Despite being launched mid-way through the second period of lockdown, the development was a huge success, with the majority of homes sold off-plan.